The Wildflower Century is brought to you by Chico Velo, a 501(c)(3) nonprofit with a mission to promote bicycling for transportation, recreation and health through public education, advocacy, and community stewardship. All net income from the annual Wildflower Century goes directly to supporting Chico Velo's regional advocacy for safer bicycling infrastructure, community education and stewardship, and our trail work programs. By participating, you are supporting a cause that goes further than the miles you ride in one day!